• The Voice Twitter

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Take a look at your key competitors’ Twitter feeds. If you weren’t reading the Tweets with their handle attached, would you know who'd sent them?

This is The Voice Mondays and Tuesdays 8/7c on NBC. Stream The Voice anytime on Peacock TV. 1.9m Followers, 1,298 Following, 6,483 Posts - See Instagram photos and videos from NBC's The Voice (@nbcthevoice). First of all, head to the Google Play Store or iOS App Store and update the Twitter app. Now open the Twitter app and start a usual conversation with your friends or anyone you wish. In the chat, you will find a new ‘Voice icon’ or audio-waves icon. Tap and hold the voice icon to record the message, and release it to stop recording. The latest tweets from @nbcthevoice.

And what about your Twitter feed? Do your Tweets read like they come from your brand? Or are they a somewhat disjointed collection of communications, reflecting the tone of various authors?

It takes a consistent and engaging brand personality to build community engagement on Twitter. That’s why a well-defined brand voice is an important part of your marketing toolkit.

Differentiate yourself from competitors

The Voice Twitter

You may not think of mattress companies as being especially differentiated when it comes to branding, but @Casper's Twitter feed is definitely not like any of its competitors. The brand combines an often sassy attitude with content that focuses on demonstrating the science of sleep.